With the development of social networks, businesses have adopted new ways to promote themselves online. The power that social media has in content marketing is given by the new interesting tools. Today, social media has expanded the reach of live streaming, making live broadcasts a key component of social media marketing. According to Livestream, by 2024, the rate of subscribers using live videos will reach 91%. We can quickly state that live video represents an asset for the development of a brand and is becoming more and more popular.

The importance of Live Video: Catching the audience’s attention

According to HubSpot, consumers claim that they mostly watch videos in order to help them relax. The second most popular reason is that it makes them laugh and de-stress. Once the audience has been established, it becomes easier for businesses to promote their content online because they already know what people want to see. But what’s even better than a video for your audience? A Live Video.

Live videos are a simple and effective alternative and can quickly reach different categories of audiences. Some of the advantages are:

Increasing brand awareness

Raising brand awareness is essential for your company since it has a beneficial knock-on effect because your brand is better known by consumers. After that, they will operate a business with you recommending it to their friends, which boosts your sales even more.

You must be certain of what your brand stands for before you can produce marketing materials that increase brand recognition. When making a video to promote your brand, your audience should be your first consideration. What are they passionate about? Which language do they speak? What kind of visual will they relate to?

Building trust and brand loyalty

Customer satisfaction is only one aspect of trust-building. It represents a long-term commitment to providing the customer with what they need in order to have a pleasant experience. 

One of the best ways to build trust with your audience is by being authentic. When you go live, be yourself and show the human side of your brand. People connect more with real people, and that’s why you should be authentic and natural in your live videos. But how can you please even the most skeptical people about the quality of a product? You can give your audience a sneak peek into your services, share behind-the-scenes glimpses, and offer exclusive promotions or deals. This can help build a sense of exclusivity and loyalty with your audience.

Providing more authentic opportunities for engagement

Live video is a powerful tool for providing authentic opportunities for engagement, as it allows you to connect with your audience in real-time, and create a more personal and interactive experience. But how do you manage staying authentic until the end?

Make sure your live video provides value to your audience. Share insights, tips, or other helpful information that they can’t get anywhere else. This will establish your brand as a reliable source of information. Another aspect that will contribute to the popularity of the brand is interaction with your audience. Encourage your audience to interact with you during your live video by asking questions and responding to their comments in real-time.

The last but most important quality that business representatives must not lack is consistency. Make sure to schedule regular live videos and stick to that schedule. This will help your audience anticipate and look forward to your next live video.

Live Streaming: is it cost-effective for brand promotion?

Nowadays, you can broadcast live video with ease because it doesn’t require much effort. Depending on the type of live video you’re creating, you may need equipment such as a camera, microphone, lighting, and a stable internet connection. The cost of this equipment can vary depending on the quality and features you need. If you choose to hire a professional video production team for creating your live video content, this can significantly increase your costs. However, if you create the content in-house, you’ll need to allocate time and resources from your team to plan, create, and manage the live video content. 

But why not make a regular video that highlights your product or service? Live video marketing costs a fraction of what other created and edited video content does, and is frequently free. Lower costs mean higher profits, and you can use the funds you would have spent for other initiatives that will help your business expand and promote its products. This gives companies a justified reason to invest in live streaming, since, per a survey from Motiongility, it is anticipated to grow to 247,275 million USD by 2027.

The power of Live Video Marketing Strategy 

According to Hubspot, 66% of consumers have seen video content to learn more about a company or a product. Furthermore, this content may seem more genuine than a professionally manipulated product image, which can increase a consumer’s trust in a company or a product. 

Lately, the use of live streaming by marketers is getting more and more innovative. Live video is revolutionizing how audiences and businesses connect. In contrast to other social media formats, live video strategies may instantly and directly engage viewers. With 78 percent of businesses planning to invest in video marketing in 2023, videos will only gain more attention, according to Motiongility.

Moreover, with the use of live streaming, you can connect workplaces around the world, reach audiences on a never-before-seen scale for product launches and brand events, and increase the number of viewers. 

Discover here more marketing strategies that you can implement in the near future.

Quick steps towards innovation

In conclusion, live videos are one of the most effective marketing and digital communication tools, especially in growing a business. Companies that use live video as part of their marketing plans are future-oriented and technologically aware businesses capable of innovation and modern solutions. Considering the popularity of live streaming and its effects on social media, it is obvious that live video has a bright future. 

If you need a reliable content partner in your content marketing journey, feel free to contact us.