10 reasons why your business needs to integrate content marketing into its strategy
An essential characteristic of the current marketing environment is the tendency of the big business to invest in automation. Now, according to Moosent Ltd, 46% of companies use automation in marketing. Automation represents a process that helps companies to differentiate from their competitors and get better results than them. According to Moosent Ltd, 63% of Companies are Outperforming Competitors with Help from Marketing Automation thanks to the automation tools they constantly integrate into their marketing strategy.
With an expanding automation process, how important is content marketing in promoting a business?
The current tendencies in content marketing
Content marketing will always be a crucial part of the marketing process. The companies will always need to communicate in the most authentic way possible about the products and services they deliver to generate a specific action from their customers. (Eg:. buying a product or services) Now, according to HubSpot, 70% of people invest actively in content marketing.
The main benefits brought by content marketing are:
1. Builds trust and credibility
According to Visme, 96% of the most successful content marketers say that this strategy helped them build trust and credibility with their audience.
2. Generate products and services sells
Users will always be looking to acquire products and services from brands that have been focused on building long-term relationships based on trust with their audience. According to Constently, 61% of people are more willing to buy products from companies that deliver good-quality content.
What content marketing represents and why you should integrate it into your strategy?
According to eMarketing Institute, Content Marketing represents a long-term approach through you follow to satisfy your audience’s needs through relevant, unique and, consistent content. The satisfaction of these needs will be concretized after all in the acquisitions that your clients will make.
Further, we will present you 8 reasons why you should includeyContent Marketing in your strategy:
3. Great results with low investment
When We talk about paid marketing strategies, the results that Your business will produce will be conditioned by the budget you are willing to invest. When Your budget does not longer allow You to invest, the results will vanish. Content Marketing represents an inbound marketing strategy focused on gain user’s attention and not buy it. According to Invest , 41% of marketers confirmed that inbound marketing strategies have a better ROI (Return On Investment). This strategy can help you get outstanding results, and the most „expensive” resources you would have to invest will be your time and your Imagination.
4. Improves your site positions in SERP
One of the most important ranking factors for Google in the SEO process is content you deliver on your website. According to Impact, the good-quality content and external links your site receives are the main factors Google considers when it has to show the snippets on SERP. If your site delivers useful and quality content for your users are big chances that your site to be noticed by Google. Remember! The first positions generate the best results! According to Zero Limit Web, the first five organics results generate 67,6% of all clicks.
5. It assures the expansion of your audience
At the moment you start to create content for the business you already have a well-established target audience. However, according to Neil Patel. through content marketing you can be able to expand your audience. According to Fotor, marketers should take into account that the content users share on Social Media is represented by inspirational content.
6. It educates your clients
Your client education is an essential process. Let s imagine that you launched a new product or service. To make it known, you should first be sure you deliver the correct information to your audience. Here is where content marketing can help you. The beauty of content marketing is that you can communicate about your product and services in any way you want (Eg: video, blog, infographics, etc.) According to a study coordinated by Small Business, the lack of communication will remove clients from you and from what you have to offer.
7. Improve client retention
From this point of view, most businesses think most of their time on how to have more clients and not on how to retain the ones they already have. According to SemRush, 44% of businesses focus on getting more clients, and just 18% of their focus on the retention process. Retention is an important process because we can not always find new clients, the probability of selling our product or service to new clients is just between 5%-20%. Content marketing has a 32% efficiency in your client’s retention.
8. Produce more engagement
One of the indicators that can give you a more detailed look at the way your business performs is engagement. According to Outgrow, 86% of buyers are willing to pay more for a better customer experience. About 81% of marketers believe that interactive content captures users’ attention. Make sure your topic is relevant to your target audience!
9. Reduce Bounce Rate
The Bounce Rate is the element that every marketer wants to have as low as possible. This is the percentage of users who leave your site page instead of continuing to view the other pages of your site. What can generate a negative bounce rate within your site can be represented by the experience that users have on your page. Through content marketing you can correct those content elements that are not perceived as positive by your target audience.
10. Contributes to increasing the authority of the domain
Content Marketing is mainly about delivering quality content and solving real problems of your users. Once you manage to solve these problems and provide customers with relevant answers, your position as an expert in that field will be further emphasized. As a result, you’ll be among the first when users would want to buy a new product relevant for your activity field.
Instead of conclusions
No matter how much the automation process is accentuated, you will always need to communicate about your products and services and meet your customers’ needs. Whether you are a tech company or not, you have to think that you are addressing people, not robots, so you have to aim to understand customers’ needs and come up with the right piece of content.