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In the last article, we have shown the benefits of including content marketing in your marketing strategy. The numbers show us content marketing represents an inbound marketing strategy that can constantly generate notable results. To get the results you want, you need to build your content strategy carefully. Check below the first 9 things you […]

Successful content marketing is about creating a connection between your audience and your brand. In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in […]

If the virus doesn’t stop you from going home, these spoilers will :))

We can overcome the Covid-19 crisis through the kindness contract
-- Diana Serban / D-COMMUNICATIONS --

Kindness is such a rare attribute nowadays that we barely imagine it can deliver specific business results. We are convinced far too often that entrepreneurship is about competitiveness, hard work… I think #different. Entrepreneurship is first of all about #softskills: kindness, empathy, emotional intelligence… being #human. Clients, employees, partners need to be perceived as complex […]

Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. These are the most common 7 behaviors brands adopted in the early days…

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