Benefits of Content Marketing. Why Your Business Needs It

According to eMarketing Institute, montent marketing represents a long-term approach through you follow to satisfy your audience’s needs through relevant, unique and, consistent content. The satisfaction of these needs will be concretized after all in the acquisitions that your clients will make. We’ll detail these benefits of content marketing in the article below.

An essential characteristic of the current marketing environment is the tendency of the big business to invest in automation. Automation represents a process that helps companies to differentiate from their competitors and get better results than them.

The current tendencies in content marketing

According to Moosend, 63% of companies are outperforming competitors with help from marketing automation thanks to the automation tools they constantly integrate into their marketing strategy.

With an expanding automation process, how important is content marketing in promoting a business?

Content marketing will always be a crucial part of the marketing process. The companies will always need to communicate in the most authentic way possible about the products and services they deliver to generate a specific action from their customers. (Eg:. buying a product or services) Now, according to HubSpot, 70% of people invest actively in content marketing.

Benefits of content marketing

1. Builds trust and credibility

According to Visme, 96% of the most successful content marketers say that this strategy helped them build trust and credibility with their audience.

2. Generate products and services sells

Users will always be looking to acquire products and services from brands that have been focused on building long-term relationships based on trust with their audience. According to Constently, 61% of people are more willing to buy products from companies that deliver good-quality content.

3. Great results with low investment

When We talk about paid marketing strategies, the results that your business will produce will be conditioned by the budget you are willing to invest. When your budget does not longer allow You to invest, the results will vanish. Content marketing represents an inbound marketing strategy focused on gain user’s attention and not buy it. According to Invest , 41% of marketers confirmed that inbound marketing strategies have a better ROI (Return On Investment). This strategy can help you get outstanding results, and the most „expensive” resources  you would have to invest will be your time and your Imagination.

4. Improves your site positions in SERP

One of the most important ranking factors for Google in the SEO process is content you deliver on your website. According to Impact, the good-quality content and external links your site receives are the main factors Google considers when it has to show the snippets on SERP (Search Engine Results Page).

Basically, if your site delivers useful and quality content for your users, your site will be noticed by Google. Remember! The first positions generate the best results! According to Zero Limit Web, the first five organics results generate 67,6% of all clicks.

5. It assures the expansion of your audience

At the moment you start to create content for the business you already have a well-established target audience. However, according to Neil Patel. through content marketing you can be able to expand your audience. According to Fotor, marketers should take into account that the content users share on Social Media is mainly inspirational content.

6. It educates your clients

Your client education is an essential process. Let s imagine that you launched a new product or service. To make it known, you should first be sure you deliver the correct information to your audience. Here is where content marketing can help you. The beauty and probably one of the most important benefits of content marketing is that you can communicate about your product and services in any way you want (Eg: video, blog, infographics, etc.). According to a study by Small Business, the lack of communication will remove clients from you and from what you have to offer.

7. Improve client retention

From this point of view, most businesses think most of their time on how to have more clients and not on how to retain the ones they already have.  According to SemRush, 44% of businesses focus on getting more clients, and just 18% of their focus on the retention process. Retention is an important process because we can not always find new clients, the probability of selling our product or service to new clients is just between 5%-20%. One of the benefits of content marketing is that it has a 32% efficiency in your client’s retention.

8. Produce more engagement

One of the indicators that can give you a more detailed look at the way your business performs is engagement. According to Outgrow, 86% of buyers are willing to pay more for a better customer experience.  About 81% of marketers believe that interactive content captures users’ attention. Make sure your topic is relevant to your target audience!

9. Reduce bounce rate

The bounce rate is the element that every marketer wants to have as low as possible. This is the percentage of users who leave your site page instead of continuing to view the other pages of your site. A high bounce rate is probably so because users have a bad experience on your site. Through content marketing you can correct those content elements that are not perceived as positive by your target audience.

10. Contributes to increasing the authority of the domain

Content marketing is mainly about delivering quality content and solving real problems of your users. Once you manage to solve these problems and provide customers with relevant answers, your position as an expert in that field will be further emphasized. As a result, you’ll be among the first when users would want to buy a new product relevant for your activity field.

Instead of conclusions

No matter how much the automation process is accentuated, you will always need to communicate about your products and services and meet your customers’ needs. Whether you are a tech company or not, you have to think that you are addressing people, not robots, so you have to aim to understand customers’ needs and come up with the right piece of content.

Feel free to contact us if you run into any problem.

Here are other articles that may interest you about content marketing:
Key Performance Indicators to Track in a Content Marketing Strategy;
How to Improve Your Content Marketing Strategy;
Common Mistakes in Content Marketing. 5 Things You Should Avoid

Post by Diana

Diana Serban is a Communication Specialist and PhD in Communication Sciences. In 2018, she launched her content marketing agency, DMBC - The Media and Branded Company that operates from Bucharest, serving clients from France, Romania and Moldova. She aims to grow the agency even more and address the North-American market in the following 5 years. Diana started working in content marketing 10 years ago, when she landed her first job in a PR agency. Then, the idea of content marketing continued to appear in everything she did, showing her there was a lot of potential with this niche.

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