If you haven’t focused on content marketing so far, you’re probably wondering how effective such a tactic could be for your business. What KPIs to follow in a content strategy, what costs they generate, and when to expect results, in the article below…
In the last article, we have shown the benefits of including content marketing in your marketing strategy. The numbers show us content marketing represents an inbound marketing strategy that can constantly generate notable results. To get the results you want, you need to build your content strategy carefully. Check below the first 9 things you […]
During these times it’s perfectly normal to ask yourself, as a content marketer, how you should adapt your content so that it would make a difference and stand out in the crowd. In the following we will try to disseminate some of the most important aspects to be kept in mind when preparing your content […]
To be really remarkable in 2020 is something to see. In a period of time when almost everyone lacks motivation, drive to work or even to get out of bed, to be something out of the box looks so hard to attain. But just looking at the world, the way it is today, we can […]
One of the most challenging things for a content marketer is to write catchy and convincing texts. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. So how do you make sure that your content marketing efforts aren’t going to waste? Here are some […]
Successful content marketing is about creating a connection between your audience and your brand. In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in […]
The period we are in, beyond the pandemic that prompts us to stay home and rethink our actions and activities, changes almost all the data of the problem when it comes to how we communicate in this context.
If the virus doesn’t stop you from going home, these spoilers will :))
We can overcome the Covid-19 crisis through the kindness contract
