During these times it’s perfectly normal to ask yourself, as a marketer, how you should adapt your content so that it would make a difference and stand out in the crowd. In the following article, we will try to disseminate some of the most important aspects to keep in mind when preparing your content strategy […]
According to eMarketing Institute, montent marketing represents a long-term approach through you follow to satisfy your audience’s needs through relevant, unique and, consistent content. The satisfaction of these needs will be concretized after all in the acquisitions that your clients will make. We’ll detail these benefits of content marketing in the article below. An essential […]
If you haven’t focused on content marketing so far, you’re probably wondering how effective such a tactic could be for your business. What KPIs to follow in a content marketing strategy, what costs they generate, and when to expect results, in the article below. Through a consistent content strategy, pull marketing wins over push marketing. […]
If you are a person fascinated by the field of marketing and you want to find out more about what content marketing entails, we have prepared a small guide with useful things that you can read below. This article contains all you need to know about content marketing and digital marketing in general. From common […]
After showing you what a content marketing strategy is, but also what benefits it brings to your business, we feel compelled to tell you how you can adapt your strategy to new trends and improve your content marketing campaign. You may already know that a good content marketing strategy can help your business grow. It […]
Most consumers want to have access to content about their favorite brands. According to a report by Meaningful Brands in 2019, 9 out of 10 consumers constantly want content from the brands they appreciate. Thus, we realize how vital this segment is for each brand. Although it seems easy to create such a plan, there […]
In the last article, we have shown you the benefits of including content marketing in your marketing strategy. The numbers show us content marketing represents an inbound marketing strategy that can constantly generate notable results. To get the results you want, you need to build your content strategy carefully. Check below the first things you […]
The idea of influencer marketing becomes the background for a modern-day content driven marketing campaign, in which old and new marketing tools are combined. To be really remarkable in 2020 is something to see. In a period of time when almost everyone lacks motivation, drive to work or even to get out of bed, to […]
One of the most challenging things for a content marketer is finding out how to write catchy blog articles. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. So how do you make sure that your content marketing efforts aren’t going to waste? Here […]
Successful content marketing is about creating a connection between your audience and your brand. In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in […]
