Corporate communication is taking the lead, but maintaining a dialogue with consumers should also be a priority. How do you manage it all as a marketing manager? In China, which has reported more than 80,000 cases than any other country, the coronavirus has created an unstable terrain for local and foreign brands operating in the […]
For Creative People
As we approach 2021, we know that the path to purchase is continually shifting and becoming hyper-fragmented. Even the direct-to-consumer markets, which have seen phenomenal annual growth, are seeking opportunities to future-proof themselves against shifting consumer priorities. More so than ever, that’s the shift that matters – it’s no longer a path to purchase, it’s […]
Wondering what will be the big Instagram marketing trends for 2019? All Instagram companies have one thing in common: the desire to increase Instagram engagement. Let’s see what’s new in Insta Stories and how to take advantage of it according to later.com…
National Museum of Prado is not only one of the biggest art galleries in the world but a great source of inspiration and thinking reshaping of a content creator. I’ve taken three things that I would like to share with you because our work has so much in common with Rubens’s, Tiziano’s, el Greco’s and […]
Events are a great opportunity to learn and to meet new people in the same area of activity. And when speaking about social media there’s a lot of speaking about. Isn’t it? That’s why we have selected a few of the most interesting social media conferences in Europe for the end of 2018 and the […]
The secret? The relationship you develop with the reporter. Let’s see how you can do it.
Neuroscientifically speaking, the way that a listener or reader experiences a story mimics the creation of their own most important and influential memories.
In marketing, we often talk about storytelling but there are few companies that can master this technique to perfection. In addition there is a big difference between making stories instead of telling stories. Let’s see what’s the difference.
Starting from 2nd of July, our colleague Diana, owns a blog inside the Swiss newspaper: Le Temps. She was chosen to write there after submitting an application, 6 months ago. The main topic of the blog covers the corporate communications trends in the new media environment.
My great concern is not whether you have failed, but whether you are content with your failure.