Branded Podcast / Marcom

branded podcast marketing and communication

Brief

Considering that we live in the age of online content, we thought of a creative way to talk about ourselves and what we do differently from our competitors.

Our solution

Starting from creating a magazine about content, we came to the idea of creating a brand podcast to draw attention to what content marketing means and its importance in the new context.

Results

We created a community of 2,000 people on YouTube and another 3,000 on social media (Facebook, Instagram, and LinkedIn). We generated brand awareness and leads based on the quality content we created.