E-books / Leadership Training

e-book writing leadership training

Brief

One of our clients that offer professional development solutions for IT leaders was looking for ways to showcase its expertise in influential and future-proofed leadership. Moreover, it wanted a solution that prove beneficial to the reader regardless of the business outcome.

Our solution

We created a number of 3 e-books, of almost 10 pages each, that focus on the challenges, benefits, needs, and solutions regarding IT leadership. The purpose was to drift away from self-absorbing, commercial communication and instead leverage the brand’s expertise to gain trust and truly support the leaders’ personal and professional development.

Results

We met the readers’ needs and challenges with valuable, facts-based advice. That is why we built our client’s image as more than a brand selling a service, but a trustworthy partner.