How to write a catchy blog article

One of the most challenging things for a content marketer is to write catchy and convincing texts. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. So how do you make sure that your content marketing efforts aren’t going to waste? Here are some useful tips and tricks which we are efficiently taking into consideration at D-Communications when writing an article.

1. Know Your Audience. Before you start writing, you must know who your audience is, and what they are looking for. Instead of guessing what your audience needs or wants, try to make data-driven decisions by doing industry research and competitor analysis. It’s easy to do it using free tools to see what are some of the most popular keywords searched by users in your industry.

2. Plan thoroughly. The entire process of writing a blog post often takes more than a couple of hours, even your writing skills are sharp. You might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post before you actually write it.

3. Do your research. Here’s a secret for you: content marketers don’t know everything. Sometimes we don’t know anything about a topic before we sit down to write about it. Always choose authoritative sources such as official associations, government websites, heavily cited research papers, and preeminent industry experts, and so on, just to make sure your information is solid and reliable.

4. Write a great headline. Here’s the most important key point of your article. If you don’t have a compelling headline, then there’s a very good chance that your blog post will not be read or shared. Unfortunately, most readers judge a book by its cover and a blog post by its title. So here are some micro steps we take at D-Communications to actually make the most out of a title. You should try them too:

4.1 Use keyword research. We do this to figure out what our audience is thinking about, looking for, and terminology they use when doing so. After that, we put that information to work in your blog titles.

4.2 Avoid overselling. People don’t like clicking on a link based on the promise of an appealing headline, only to be disappointed in the content that’s actually there. Make sure the blog title you use matches the content of the article.

4.3 Appeal to emotions. It’s scientifically proven that we click and share blog posts based on an emotional decision. Blog titles that appeal to the reader’s emotions are therefore powerful, especially for inspiring shares. Try to use terms that evoke emotions in your readers and think about what you want them to feel when they read your article and describe what they can expect in the blog title.

4.4 Be specific. A specific blog title tells your audience what questions you’re answering and the information you’re providing. The readers will recognize if that’s the information they want or need and can make an informed decision on whether or not that click is worth their time.

6. Add subheadings and shorter paragraphs to break up the page. We surely know, there’s nothing worse than reading a blog post that’s just one giant paragraph. This is why we recommend breaking up your article with subheadings since most people skim through the content before they actually decide to read it.

So, make it easy on the user’s eyes is going and help them read your blog post and absorb all the information coming their way in a short amount of time as possible.

Remember, blog posts are designed to give highly focused, quality information in a short amount of time.

7. Use symmetrical bullet points and treat them as mini-headlines. This tip is useful in highlighting your best information and to show people that your text is worth their time. Bullet points help a great deal to express clear benefits, being an excellent way to spoon-feed your audience in a way that keeps them coming back for more.

8. Add pictures. The visual content in an article is processed a lot faster and this is the main reason you should choose captivating images to boost your engagement.

 9. Make a clear and easily distinguishable call-to-action. The last but not least, at D-Communications we try to create a clear call-to-action. So whether you will ask your readers a question, give them some food for thought or even ask them to contact you to access your products & services, make sure you clearly state what you’d like them to do.

10. The final touch. The editing part consists of reading it through and checking for words that can be replaced to avoid repeating yourself. A very useful trick is to read your post aloud to check flow; you can even have someone else read your article to see whether your points come across well or if the text makes sense structurally.

In a nutshell, keep it simple, clear, and true to your main objective: attract your readers’ attention by following these simple steps and let the magic happen.

Post by Diana

MarCom Specialist for national and international brands, Dian owns a content marketing agency based in Bucharest. She has studied Digital Marketing @CREA Genève. In addition, she is a Ph.D. in Communication Sciences, with MA in Business Management and Journalism.

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