Technological advancements and changes in user behavior make it hard to predict what 2023 has in store when it comes to writing for social media. No wonder 80% of marketers say their industry changed more in the past three years than in the last 50, as HubSpot states. However, there are a few trends that promise to be game-changers, so keep reading to future-proof your social media strategy.
Evergreen content but make it snackable
Social media has become a marketing tool of utmost importance. It is a powerful tool to expose your brand to, but more so, it has undergone changes that nobody could predict in the past few years. In the recent past, many platforms that are based on short-form content have reached high growth.
It’s no surprise that snackable content could become a significant trend in 2023. According to the Guardian, 49% of 2,000 adults believe their attention span is shorter than it used to be, so it’s natural to believe that brands will have a high success rate by creating short-form or “snackable” pieces of content to market their brand. If you already have some great articles that are worth keeping, they can easily become a source of evergreen content, try breaking your content up into smaller, more easily digestible chunks, such as individual points or quotes, and share these on social media or in email newsletters.
We’ve already tried incorporating evergreen content into our strategy. And the results were astonishing. Discover how we managed to add value to our brand through a branded podcast here.
The future is visual
One trend that is likely to continue is the increasing use of video and other visual media in social media content. As users consume more and more content on their phones and other devices, visual media has become an effective way to grab attention and convey information. In the past few years, short-form video platforms had unexpected growth, according to HubSpot TikTok reached within its first year 500 million monthly active users. Instagram was another platform that understood that video content is the way to go, and took advantage of this by introducing Instagram Reels. The video feature is responsible now for up to 20% of user activity on the platform.
This trend is likely to continue in the coming years, and writers will need to consider how to incorporate visual elements into their social media content.
Data-driven marketing. The way to go in 2023.
The use of personalization and targeting in social media content is likely to continue to be a significant trend in the coming years. HubSpot states that: “data-driven marketers will win in 2023” because data is a great help in reaching the intended audience more effectively. As social media platforms collect more data on their users and become more sophisticated in their ability to track user behavior, they can deliver more targeted and relevant content to specific audience segments.
This has significant implications for writers, as it means that they will need to be more strategic in their content creation, tailoring their messages to the specific needs and interests of their target audiences. By understanding their target audience and creating content that resonates with them, writers can increase the effectiveness of their social media campaigns and better engage their followers.
Relatable content. A closer connection with your audience.
Knowledge is power. So knowing your audience should be a priority when you start writing for social media. According to Semrush, customers love to read content that’s relevant to them. Creating relatable content forms a deeper connection and builds trust and credibility with your readers. When people feel you understand them and their experiences, they are more likely to engage with your content and feel connected to your brand. To write relatable content, try to put yourself in the shoes of your audience and consider what topics and issues are important to them. Use language and examples that they can easily relate to, and try to avoid using jargon or overly technical terms.
We discovered that relating to your audience had various benefits. One of them is a better understanding of the services or products our clients were selling. Find out how we created a greater connection between a brand and its consumers here.
Overall, writing for social media is likely to continue evolving in the coming years, and writers will need to stay up-to-date on trends and changes to effectively reach and engage their audiences.