The idea of influencer marketing becomes the background for a modern-day content driven marketing campaign, in which old and new marketing tools are combined.
To be really remarkable in 2020 is something to see. In a period of time when almost everyone lacks motivation, drive to work or even to get out of bed, to be something out of the box looks so hard to attain.
But just looking at the world, the way it is today, we can find key solutions and ways to make people feel out of the ordinary. Marketing has always been about a feeling. A sensation that must be created in order to make people desire to be in someone else’s shoes. That someone who gets that particular feeling they are introduced to through marketing.
The new challenges for Influencer Marketing
Given the times we are living in, influencer marketing will elaborate new ways to engage people and to keep them tuned in. Some brands will be bold enough to immerse into digital and to build themselves an audience in order to fully control their content. So what’s the catch? Influencer Marketing is thought to be focused on creating CGI (computer generated imagery) influencers în 2020. Why? Because while there are being made digitally, they can be situated anywhere in the world, in different outstanding locations without actually being there.
Furthermore, combined with AI, CGI influencers can create great experiences. But also be the subject of rich personalities, delivering more realistic and human-like rendering. A prospect of the future might be generating the textual content of the virtual influencers automatically (not by human writers as it is today) in order to engage with all the audience’s components, based on the chatbot technology. Wouldn’t it be great to see that influencers interact freely, anytime with their followers?
What is already here and not fully fructified
Opposed to virtual world, brands might realize that before creating or puppeting CGI influencers, they have a vivid resource available: their employees. Since it would help manage two things at once – creating engagement outside and also behind the brand. Employee advocacy programs will give a new form of expression to Influencer Marketing.
Employees can actually become influencers for the brand they work for. Gamification, AI or VR can be great, already-here starting points. This would bring far more engagement and also big results în recruitment. But also in retention, when employees will be given the chance to talk about their interests – which will happen to be aligned to their company’s.
When a brand is being loved by its employees it’s because of what the brand means for them. Given this interesting assumption, are we about to see how brands will burst into life through their people? Don’t hesitate and take the chance to bring new, meaningful engagement to your people. Moreover in a world where everyone needs to feel alive and important for what they appreciate and work for.
Some more “down to earth” key trends which are changing the industry
While micro-influencers have a more engaged and loyal audience than macro-influencers, brands are looking to create long-term relationships with them. So that they will gain the same trustworthy energy from their newly acquired public. It’s likely that, if the demand rises, these influencers will need a place to showcase their capabilities. As in platforms where you can search and filter them based on your preferences.
Nonetheless, as the keyword is trust, authentic, honest, and soul-baring content is increasingly expected. So you might not be surprised to see how influencer marketing will turn to an apparent old-fashioned approach, the long-form content, which is becoming more prevalent. In the scope of the very same sense of empathy combined with the internet speed, brands will easily get globalized. Now is getting simpler to reach out to local influencers to help in expanding worldwide markets. But also bring existing products or services in front of new cultural contexts.