BRIEF: One of our clients in the textile industry, originally from Spain and part of one of the largest textile production groups in the world, needed to create a unified image in communication with employees.
OUR SOLUTION: We proposed an employee guide, written in tones of the company’s voice, focused on the employee’s needs and the Z generation. In addition, we proposed a graphic in tune with the content created so that the result is an easy-to-read product and to enjoy keeping in the library. We followed the same reasoning with the procedures related to each department in the company.
RESULTS: Employees understood much more quickly the organizational culture to which they must adapt and were more open to paying attention to the rules set by the company.