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‘branded content’

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There is no doubt that the way a brand communicates with its customers affects their buying decisions and loyalty. Brands no longer just have to sell their products, as their messages’ direction must shift from a commercial perspective to a storytelling one in order to reach consumers’ expectations. In an effort to offer valuable, original […]

According to eMarketing Institute, montent marketing represents a long-term approach through you follow to satisfy your audience’s needs through relevant, unique and, consistent content. The satisfaction of these needs will be concretized after all in the acquisitions that your clients will make. We’ll detail these benefits of content marketing in the article below. An essential […]

If you haven’t focused on content marketing so far, you’re probably wondering how effective such a tactic could be for your business. What KPIs to follow in a content marketing strategy, what costs they generate, and when to expect results, in the article below. Through a consistent content strategy, pull marketing wins over push marketing. […]

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