To be really remarkable in 2020 is something to see. In a period of time when almost everyone lacks motivation, drive to work or even to get out of bed, to be something out of the box looks so hard to attain. But just looking at the world, the way it is today, we can […]
One of the most challenging things for a content marketer is to write catchy and convincing texts. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. So how do you make sure that your content marketing efforts aren’t going to waste? Here are some […]
Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. These are the most common 7 behaviors brands adopted in the early days…
Corporate communication is taking the lead, but maintaining a dialogue with consumers should also be a priority. How do you manage it all as a marketing manager? In China, which has reported more than 80,000 cases than any other country, the coronavirus has created an unstable terrain for local and foreign brands operating in the […]
In marketing, we often talk about storytelling but there are few companies that can master this technique to perfection. In addition there is a big difference between making stories instead of telling stories. Let’s see what’s the difference.
Starting from 2nd of July, our colleague Diana, owns a blog inside the Swiss newspaper: Le Temps. She was chosen to write there after submitting an application, 6 months ago. The main topic of the blog covers the corporate communications trends in the new media environment.