With the constant evolution of technology, content marketing is also changing and adapting to new trends. In this blog article, we are taking a look into the future of content marketing in 2023. What will be the biggest challenges? What strategies should marketers use? Find out more about the state of content marketing in 2023 here.

Key trends in content marketing

There are many key trends in this field that are worth exploring. Here are some of the most popular ones:

1) Visual content is on the rise

People are increasingly drawn to visual content, such as videos and infographics. This trend is only going to continue, so businesses need to make sure they’re creating engaging visual content. According to Hubspot,  84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. While 91.9% of users are content to watch any type of video at all, 31.3% want how-to videos and another 29.8% want educational videos, according to the same source. 

2) Micro-content is also gaining popularity

This refers to short snippets of content that can be easily consumed on mobile devices. As more people use their phones and tablets to consume content, micro-content will become increasingly important.

3) Personalized content is another big trend

As technology advances, it’s becoming easier for businesses to personalize their content for individual users. This means that businesses need to focus on creating targeted, personalized content for their audience. As mentioned in a McKinsey report, 76% of people get frustrated when they don’t feel a personalized experience with a specific brand.

Discover here one of our interesting projects for our client in the Banking Industry. Its goal  was to accustom employees to the idea of diversity, the way people who are discriminated against feel. Our solution was to offer  them a series of interviews with personalities in different fields of minority groups. The result? People began to realize how important it is for a person belonging to a vulnerable group to feel regarded as an average person. 

4) Collaborative content is another growing trend

This involves businesses working together to create joint pieces of content. This can be a great way to reach new audiences and strengthen relationships with other businesses.

5) Interactive content is also becoming more popular

This type of content allows users to interact with it in some way, such as by taking a quiz or playing a game. It’s a great way to keep users engaged and can lead to higher conversion rates.

Benefits of content marketing

It can help your business in a number of ways. By creating and distributing high-quality content, you can attract new leads and customers, build trust and credibility, and boost your brand awareness. According to Semrush, 73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were very successful.

Once you understand the importance of content marketing, create your own strategy. Find out here  an article written for our blog with more details on this topic

Challenges facing content marketers in 2023

There are a number of challenges facing content marketers for this year. Firstly, the increasing amount of content being produced means that it is becoming more difficult to stand out from the crowd. Secondly, the proliferation of fake news and misinformation online means that readers are becoming increasingly skeptical of what they read. Finally, the rise of social media platforms as a source of news and information means that content marketers need to be able to adapt their strategies to this new landscape.

1, 2…ready for 2023

Content marketing has come a long way in the past decade, and it’s only going to become more important as time goes on. In 2023, we can expect content marketing strategies to be increasingly focused on personalization and tailored messaging. As technology continues to advance, so too will the power of content marketing – making it an essential tool for businesses looking to reach their target audience effectively and efficiently.

While there may be some challenges ahead, partner with a reliable content team, and transform your ideas into visible results. Book a call with us here