As we move into 2022, we have learned a few content marketing lessons from the past year that will help shape our strategies. From the importance of SEO to the power of video, read on for a few key takeaways.
Content marketing generates three times more customers than traditional advertising methods, and the costs are 62% lower. According to the Content Marketing Institute, companies that regularly update their blogs generate 55% more site visitors.
The importance of SEO
SEO is important for several reasons. First, it can help you reach a wider audience by making your content more visible on search engine results pages (SERPs). Second, it can help you attract more qualified traffic to your site since users who find your content through search engines generally look for what you have to offer. Finally, SEO can help you improve your site’s overall quality by ensuring that your content is relevant and useful to users. If your site delivers useful and quality content for your users, there is a big chance that Google will notice your site. Remember! The first positions generate the best results!
To improve your content marketing efforts, paying attention to SEO is necessary. Discover how SEO enhanced our digital strategy for one of our clients in the Waste Management industry here.
The power of great content marketing
As the saying goes, “Content is King.” In today’s digital age, this couldn’t be more true. Great content is the key to successful content marketing. Here are some lessons we’ve learned about what makes great content:
1. The power of great content is in its ability to engage and inspire your audience.
2. Great content must be relevant to your audience and its interests.
3. Timing is everything regarding great content – you must know when to publish it to maximize its impact.
4. Quality is better than quantity when it comes to great content – a few well-written pieces are better than a large volume of poorly written-ones. According to Outgrow, 86% of buyers are willing to pay more for a better customer experience. About 81% of marketers believe that interactive content captures users’ attention. Make sure your topic is relevant to your target audience!
5. Don’t be afraid to experiment with different types of content – video, infographics, blog posts, etc. – to see what resonates best with your audience.
We know how many content ideas you must be having right now. Read how you can transform them into results with these 3 tips for an effective content marketing strategy here.
“In 2022, we have been through a rebranding process, and our content strategy focused on our new brand objectives: minimalism, information, and expertise. I was surprised that after six months of implementing our content strategy, we started to receive feedback about being perceived by potential clients as an exclusive and solid brand that generates value for its clients”, Diana Șerban, Founder & CEO DMBC.
The need for regular updates
It is no secret that the digital landscape is constantly changing. What was popular last year may not be so this year, and what works today may not work tomorrow. This is especially true when it comes to content marketing. To keep your content relevant and engaging, you need to update it regularly.
This can be challenging, especially if you work with a limited budget or resources. However, you can do some simple things to keep your content fresh.
One of the best ways to ensure your content is up-to-date is to create evergreen content. This content is designed to be timeless and relevant, whether read or viewed. By creating evergreen content, you can be sure that your readers will always have something to enjoy, no matter when they visit your site or blog.
We’ve tested our evergreen content theory on branded media, as well. Explore how successful Gerovital Magazine is at building better relationships with its audience through valuable insights here.
Another great way to keep your content fresh is repurposing old content in new and exciting ways. If you have an article that performed well a few years ago, consider updating it with further information or perspectives. You can also break up old blog posts into smaller pieces and use them as social media updates or email newsletters.
Finally, don’t forget to take advantage of current events and trends when planning your content strategy. By publishing timely articles or blog posts, you can ensure that your readers always have something new and interesting to read about.
‘’One of our clients in the BTL field was looking for ways to communicate the value they bring to their client’s marketing strategies while also showing their expertise. We proposed using statistics, insights and relevant statements as glimpses into their activity. We focused on presenting their brand journey through various campaigns and results. And the rise in engagement was visible from the first month of implementing our strategy. Just this month we’ve noticed a 94,3% growth in reactions and impressions and a 200% increase in the comments the posts generated. This is only a glance into what powerful organic content can do’’, Iulia Păun, Account Manager Digital Marketing DMBC.
The importance of social media
In the past decade, social media has become one of the most important tools in marketing. It allows businesses to connect with their customers and create a relationship of trust. Social media also allows businesses to reach a larger audience with their message and promote their brand.
There are many benefits to using social media for your business. It can help you build relationships, increase brand awareness, and drive traffic to your website. Additionally, social media can help you generate leads and sales. If used correctly, social media can be a powerful tool for your business.
You can leverage your social media presence to generate leads more efficiently. Discover how our Account-Based Marketing strategy on LinkedIn led to better interactions with prospects and numerous deals for our clients in the Wellbeing industry here.
The value of a good headline
It’s been said that, on average, eight out of ten people will read headline copy, but only two out of ten will read the rest. This is why crafting the perfect headline is essential to the success of your blog post.
Your headline should be clear, interesting, and accurately reflect the content of your article. A good headline can distinguish between a reader taking the time to read your article or moving on to something else.
In addition to being eye-catching, your headline should also be keyword rich to help improve your SEO. Including relevant keywords in your headline can help your article rank higher in search engine results pages (SERPs), making readers more likely to find and click through to your content.
Crafting an effective headline is a key element of successful content marketing. By taking the time to create a catchy and accurate headline, you’ll be able to capture readers’ attention and entice them to learn more about what you have to say.
Conclusion
As we look back on the year 2022, there are a few content marketing lessons that stand out. First, it’s important to be flexible and adaptable in your approach. The landscape is always changing, and what works today might not work tomorrow. Second, don’t be afraid to experiment. Try new things and see what works for you and your audience. And finally, always be learning. Keep up with the latest trends and best practices to stay ahead of the curve.
Enter 2023 with a trustful content partner by your side, ready to transform your vision into a future-proofed strategy. Book a call with us here.