One of our clients, the mental health division of one of the most renowned private healthcare networks in Romania, was wondering how it could enhance its communication in order to improve not only brand awareness but the cognition of its qualitative services in the corporate setting.
We considered the key audience and found out that many employees and team leaders experience burnout, stress, anxiety and amplified fears from tense situations. We thought that a branded podcast focusing on mental and emotional health issues would not only bring the desired awareness but generate leads and increase loyalty.
We have demonstrated once again that you can never go wrong with truly valuable, authentic content and managed to exceed the client’s brand objectives. Moreover, our branded podcast became a profitable tool for lead generation.