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The goals of content marketing can vary depending on the brand. Some common goals include increasing brand awareness, generating leads, driving traffic to your website and improving your audience’s engagement.

According to HubSpot, videos are a successful way of achieving these goals for 76% of marketers. Blog articles and SEO remain as relevant as ever for increasing traffic and engagement on your website.

With a strong Social Media presence added, you can double down the results. Oracle also states that 43% of marketing organizations will focus on creating personalized content in 2023. And so will we, by integrating the top conclusions from our latest customer survey into the content marketing strategy.

If you’re still pondering upon what to do this year, book a call with us and let’s share some ideas. 

Content marketing is about creating value through communication to attract ideal customers and drive them further down the sales funnel. Inbound marketing is a more holistic approach that encompasses content marketing, but also other activities like SEO, social media, and lead nurturing.

At DMBC, we focus on creating the whole brand experience. I can give you an example. We designed an overall digital marketing strategy for one of our clients in the workwear and mat renting business.

From blog articles and SEO improvement for their website, to ads and e-mail marketing campaigns, our client became the first choice of its audience. And the most astonishing thing is that one of our newsletters led to a signed deal of 40,000 euros.

First you need to establish your brand’s objectives. Do you want more brand awareness? Or perhaps you’d like to generate more leads. Either way, you must be prepared to start planning your content strategy. Think of your audience, as well. For example, when designing a content strategy, we always start with the customers’ main needs in mind.

Think about why they choose your service or product and how they get to know you. Does your content strategy meet these needs? If you’re not sure where to start, check out our blog of future-proofed ideas for 3 tips to ensure your strategy will bring you the best results. Quick preview, it all comes down to knowing your audience, discovering your brand’s purpose and writing your channel plan. 3 tips for a successful content marketing strategy 

Innovative consumer brands are using community-led thinking to redefine their entire business ecosystem and relationships, as Guild explains. Content marketing ingeniously helps your brand to connect with your audience, build trust and show your expertise. It can also help you drive traffic to your website, generate leads and close sales. And most of all, it is constantly evolving, meaning its benefits will keep coming.

Look at just how much we’ve learned in 2022 only. That’s why we shared our last year’s top content marketing lessons on our blog. From SEO optimization and regular updates to evergreen content, we’ve covered anything you need to know for a future-proofed strategy in 2023. Check it out and let us know what you think! 

There is no one-size-fits-all answer to this question. The best practices for content marketing vary depending on the industry, target audience and on the brand’s goals. To produce truly effective content, it is essential to understand your audience and what they are looking for.

Once you know this, you can begin to develop a voice and style that will resonate with them. It is also important to be consistent with your messaging and frequency, as this will keep your audience engaged. No wonder 41% of marketers considered social media and community-building as key areas of content marketing investment in 2022, according to SEMRUSH.

Check our 2023’s State of Content Marketing Report for more remarkable insights. Or book a call with us to see them in action. 

The first step is to understand what your audience would like to see. What kind of information are they looking for? What topics are they interested in? Then, plan your content strategy around business objectives to make sure your content is working towards achieving specific goals.

WeContent advises to focus on educational content and the power of storytelling over your audience. This way, you can not only better connect with your audience, but prove you’re an authority in your field. Take as an example one of our projects, the Gerovital Magazine.

We used a branded media product to respond to the audience’s curiosities towards the brand. While doing that, we also increased awareness and loyalty. Look at just how powerful tailored content can be. And we’re masters at it. Just book a call with us and see for yourself.

Google loves fresh, relevant and well-written content. Make sure to post new content regularly and pay attention to the SEO. You can bet on catchy, keyword-rich articles as head-turners. 

Images, videos and meta-description optimize them too. You can also write evergreen content to ensure your audience has access to relevant information at any time. But stay up to date with news and trends, too. After all, you need to prove you’re an authority in the field, don’t you?

Another tip is to leverage your social media presence to promote your website content. Share each of your blog posts along with a catchy description to gain more visibility. Last but not least, ensure your website is mobile-friendly. Almost 60% of all global traffic comes from mobile devices. Not sure where to start? Book a call with us and let us future-proof your website. 

First, ensure your content ideas can help you achieve your brand’s objectives. Know your goals. Is it brand awareness that you want? Perhaps you wish for an increased conversion rate. A better relationship with your audience can be on the list, too.

Either way, determining your objective helps you adjust your communication at different stages of the marketing funnel. Make sure you create valuable, authentic content that speaks to your audience on a personal level. Always pay attention to data, as they can help you measure the success of your campaigns.

Insights may include how many leads you generated, how many people visited your website or how many conversions you made. Don’t worry if you don’t know what to look for. Check out our future-proofed blog dor The top performance indicators to follow in a content strategy.

First, you need to understand content marketing and how it can help your business. Content marketing is a strategic inbound marketing approach To creating valuable, relevant and consistent content. The purpose is to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

That is why, in Neil Patel’s words, you must get specific when defining your audience. Start with what your audience needs. And decide what your brand can offer. Then, research your market or niche. What value can your content add to the already existing one?

Once you’ve discovered your answer, make an editorial plan. Choose the best formats to reach your audience and the best time to do it. You can try blog articles, social media posts, or even podcasts. Don’t be afraid to experiment. And most importantly, read our content marketing guide article for more insights.

A few key things to keep in mind when creating content: make sure it’s well-written, accurate and informative. Tools like Grammarly can even give you insight into how your audience might perceive your texts and help you adjust them. Beyond that, using visuals (such as infographics or videos) can help make your content more engaging.

Try Canva for a visually pleasing omni-channel presence. Also, give a try to Mailchimp for your own casually branded newsletter. We’ve managed to sign a 40,000-euro deal with this tool. 

Moreover, stay up to date with social media’s trendiest features and juggle with new content formats. Use apps like Later for publishing automation. Most importantly, check our 2023’s State of Content Marketing Report for the best content-building apps. 

The rise of Artificial Intelligence has also led to content-creation tools. Now apps like CopyAI, for example, can help you create digital ad copy, social media posts and even blog articles. 

There are apps like Penman that can offer SEO-optimized content. Or Grammarly, which can give rephrase recommendations based on how your reader might perceive your texts.

However, AI still has limitations, especially since there isn’t an effective approach to remove biases. And while plagiarism isn’t a problem with AI-generated content, Its quality is yet to be discussed. 

Research conducted by EY has shown that, while AI is the future, the assistance of copywriters is still vital for achieving the brand’s objectives. Sounds interesting? To explore more on the subject, check out our 2023’s State of Content Marketing Report. 

There’s no surefire way to create content that will go viral. You can always rely on trends but remember that what works today might not work tomorrow. Especially since trends should be treated with an authentic twist from your brand.

After all, 88% of consumers say authenticity is a key aspect when deciding which brands to support, as stated by Stackla. At DMBC, we focus on our target audience. Before planning our content, we always ask ourselves Who our readers are and what we know about them. So should you. Create high-quality, shareable content, that appeals to your audience.

Make sure you add storytelling to your projects and valuable insights to the mix. Analyze your content regularly. You’ll see what works for your audience and what doesn’t.

Your communication shapes the perception of your brand, so different approaches are inevitable. However, there are some practices for content creation That will guarantee a great start.

Firstly, understand your audience. Why would they choose your brand over any other? And what does your brand have to offer? Having a clear purpose is important, as well. Do you want to raise your brand’s visibility? Or perhaps you want to generate more leads.

Nonetheless, setting your objectives will lead you to better content choices. Let us prove it to you. One of our clients in the Waste Management Industry Was struggling to build its digital presence. Our purpose was, therefore, to increase the brand’s visibility. This led us to blog-centered editorial plans, SEO optimization and Ads. We showcased their services through every piece of content we created. So, if you need help creating tailored content, just book a call with us.

SmarterHQ found out that 72% of customers will only engage with personalized messaging. Therefore, the best way to create content that will resonate with your target audience is to understand them. This rule applies to internal business communication, too.

For example, one of the biggest wine producers in South-Eastern Europe asked us to adjust their internal communication. The problem was most of their employees lived in rural areas and failed to notice the employer’s digital presence. This led to employees feeling left out of the team.

That’s why we created a branded magazine that functioned as a printed newsletter. We ensured that important messages about the company and other team members would reach all colleagues. So don’t worry about creating the best-personalized content. Book a call with us and we’ll do it for you successfully.

Create a Facebook Page for your business and log into Facebook Ads Manager. The second one will come in handy later. Next, you will need a strategy. Start by understanding your audience.

The Audience Insights inside Meta Business Suite will provide valuable demographics of your existing audience. Then focus on the goals you want to achieve to create a better content calendar. Audience Insights can also help you with the best posting time. Regarding what to post, Hootsuite recommends the rule of thirds. One-third of your content is your ideas, One-third is direct interaction with your audience and the last is promotional content.

Now you can consider it all set. But don’t worry if your strategy isn’t as strong. Check our future-proofed ideas on our blog about How to improve your content marketing strategy.

Setting goals can help you manage your budget, streamline your workflow and align your social media presence to bigger objectives. A common goal for brands on Facebook is to increase their brand awareness. You can measure this goal through post reach, audience growth rate and social share of voice, meaning the number of mentions of your brand compared to others.

Another goal is to boost conversions or sales. To ensure success, check out the conversion, click-through and bounce rates. They will reflect how your audience interacts with the links in your posts.

Another goal might be to improve community engagement. You can measure the engagement rate by posts or by reach, daily or on average. You can build a content community too for more engagement and loyalty. If you wonder how to do that, Check out our 2023’s State of Content Marketing Report for a dedicated chapter. 

Let’s start with how to write attractive posts. A great tip is to make them short and informative. Write catchy call-to-actions to your website or projects, as well. Step up your game by adding visuals to your posts. According to Lucidpress, Facebook posts with images get more than twice the engagement.

Facebook live is also a notable tool. According to HubSpot, 37% of marketers have already tried live videos and plan to increase their investment. Moreover, 72,4% want to branch out and create new types of videos. There are plenty of options available, from original branded series and new product videos to demos and case study videos.

You can also use Facebook to run ads, boost posts and promote your page. Don’t forget about infographics too. They will enhance your authority. And if you need more inspiration, you can always check our portfolio for more future-proofed content ideas. 

83% of Instagram users have discovered a new product or service on the platform, As HubSpot states. No wonder you need to build a solid Instagram presence. That is why you need a strong content marketing strategy.

The first step is to set your goals. Keep in mind that Instagram’s popularity shouldn’t be a justification for your account. The following step is to determine your target audience. A starting point is to monitor events and hashtags Related to your brand’s activity. Review your competitors’ profiles. Look for the most engaging posts and their captions. Even check out how often they post. Discover their missed opportunities and turn them into your success stories.

Lastly, create a content calendar. You can plan your captions, hashtags and posting time in advance, as there are plenty of automated tools. If you’re looking for suggestions to help you escape the worry of last-minute ideas, Read our 2023’s State of Content Marketing Report.

Content marketing on Instagram can help businesses achieve a variety of goals. If your goal is to raise brand awareness, Then you must be consistent with your branded content. Your audience should know it’s your brand after one glimpse of your posts. Or maybe you’d like to showcase your products and services and improve the conversion rate.

For that, you can choose a video-centric approach. Insta Stories are especially great at including go-to links. SproutSocial recommends making your landing pages mobile-friendly And writing catchy call-to-actions to ensure their success. You can leverage your Instagram presence for community building, as well.

You can easily share user-generated content to engage your audience And develop a better relationship with your viewers. Regardless of your objective, you should always consider a content marketing strategy for your Instagram Page. Check out our future-proofed blog for Five common mistakes to avoid.

Images and videos that are colorful, creative and visually appealing Perform well on Instagram. A/B testing is a great idea to discover what your audience resonates best with. You can experiment with using humorous or relatable captions. But always pay attention to what image you want to build for your brand.

Another idea is sharing user-generated content, Such as customer testimonials, behind-the-scenes photos, or videos. According to Search Engine Journal, 62% of consumers are more likely to purchase If they see photos and videos of other customers. Content Marketing Institute also suggests using storyboards, A visual sequence of useful information such as text, Images, design and illustrations.

Don’t forget about Carousel Posts, which generate the highest engagement rate. And if you’re looking for more content ideas, Book a call with us, and let’s future-proof your Insta page.

4 out of 5 members of LinkedIn drive business decisions, according to LinkedIn. So, if you still need to start using content marketing on LinkedIn, you’re missing out. To get started, all you need to do is create a page for your business and start posting interesting and relevant content.

Companies with an active and full LinkedIn account see 5 times more page visibility, 7 times more impressions per follower, and 11 times more clicks per follower. Impressive, isn’t it? You can also use LinkedIn Ads to promote your content and target specific groups of people.

But the best way is to invest in connections. We conducted a sales training on LinkedIn for one of our clients in the workwear and mat renting business. They learned how to better navigate the platform and reap all the benefits. We can help you too. Book a call with us and leverage your LinkedIn presence. 

A few goals can be achieved through content marketing on LinkedIn. An example would be increasing brand awareness. To accomplish it, you must build a compelling organic presence.

Start with your page and complete all the descriptive sections for more visibility. Build thought leadership and use storytelling through your posts, as LinkedIn suggests. And last but not least, use more than 3 relevant hashtags per post. To build better relationships with potential customers, you can check out LinkedIn Live and LinkedIn Events.

These tools can help you organize expert panels, engaging Q&A sessions, industry-specific events, and even product demos. LinkedIn is also the best platform for lead generation. Our Account-Based Marketing Strategy is just one example of how many results you can achieve. And if you’re looking for more, check out our future-proofed blog for our Lead-generation-made-easy tutorial.

93% of B2B content marketers use LinkedIn/ for organic social marketing, states Content Marketing Institute. The choice is yours, from blogs and articles, to infographics and videos. You can post a growth hack that worked for your business or a brand story to impress your audience.

Tips also bring remarkable results. So do behind-the-scenes experiences. The most important thing is to meet your audience’s exact expectations. And to choose content that can fulfill your objectives, as well.

For our clients in the BTL field, we used statistics, insights and relevant statements. We presented their brand journey through various campaigns and results. The goal was to showcase the brand’s value. And that’s what we did. Along the way, we got a 94,3% growth in reactions and impressions and a 200% increase in comments, too. So, if you’re looking to future-proof your LinkedIn content strategy, book a call with us.

86% of businesses have incorporated video content into their marketing strategy. 16% have not because they aren’t sure where to begin.. Don’t know where to start?

First, make sure that your video is well-produced and edited. It should be clear, concise and interesting. You’ll also want to make sure that your video is properly optimized for SEO. This means using keyword-rich titles and descriptions. Tag your videos with relevant keywords, as well. Forbes suggests making your videos short. If you have plenty of relevant insights to display, you can always disperse the video into a series.

Keep track of your audience. You want to meet their expectations while remaining authentic. And don’t be afraid to leverage your voice on different channels. You can repurpose videos on all your pages, even on your blog. 

There are a few key things to keep in mind when creating engaging video content. Authenticity is always the key to retention. So is knowing your audience. You must understand how they think, feel, act and anticipate their needs. When you do that, keep in mind that your content needs a purpose, too.

For one of our clients in the Recycling Industry, we chose to take videos to another level. We knew that building awareness of pollution and sustainable living are the goals to follow. We also knew that our audience was looking for engaging ways to learn more about the subject.

Therefore, we created a branded podcast. The audience had access to insights backed up by designers and creators of sustainable lifestyles. Our client increased its number of YouTube views by over half a million in the first six months. Check out our podcasting results for more DMBC-branded insights. 

Social Media Engagement is by far one of the most common goals of today’s day and age. But what practices to follow for guaranteed success? Ahrefs suggest responding to a couple of important questions before starting. Who are you creating content for, why are you creating it and where will you post it? Moreover, what type of content do you plan on using and how will you create it?

Your answers will serve as templates for your content strategy. Think of social media as a pool of opportunities. But as Hootsuite states, not every opportunity will prove profitable for your brand. When choosing a platform for your brand’s voice first decide if it fits and if your target audience is there to listen. 

Luckily, our content marketing writers are here to help you figure everything out.

Engagement on Social Media is important because it can lead to brand loyalty and increased customer retention. But making valuable connections isn’t as easy as it seems. Luckily, content marketing is here to help.

Delivering relevant content is, after all, the best way to start a conversation with your audience. And the best way to maintain it. You can respond to comments, upload behind-the-scenes content, and even deliver customer stories. You can integrate user-generated content into your plan, as well. This way, you can strengthen the bond you share with your followers.

A content strategy can help you better target your audience and better plan your content to achieve your goal. As I said, content marketing is the way to go. Check out our future-proofed blog for more Benefits of using content marketing. 

Social Media is a continuous stream of innovation and a powerful tool for content marketing. Consequently, there are plenty of content ideas to try for increased engagement. 

You can ask questions, create polls and host ask-me-anything sessions as conversation starters. You can upload video content to increase retention or share blog ideas and tips to prove you’re a relevant voice. You can even try creating your filter on platforms like Instagram, as AR rises in popularity.

Hootsuite recommends a double approach. Be proactive as much as you’re reactive. Being proactive means being the one who sparks the conversation while being reactive means switching roles. 

Find innovative ways to respond to your audience’s questions while staying authentic. You can do that with infographics and video tutorials. And if you still need more ideas, remember that you can always book a call with our experts.

Social Media might seem like an easy game but there’s consistency and valuable content that drive significant results. You need a content strategy and the best way to start is to understand your audience. Once you know who they are and what they want, you can create content that is both informative and engaging.

Determine the frequency and timing of your posts. Make them visual. Photos and videos are great disruptors. You can pin your best content ideas to the top of your page for more visibility. You can leverage Meta’s targeting tools, as well, to make sure your content reaches the right audience. Hashtags work very well for us, too, so you might want to try them.

Instagram is the home of dreamy, eye-catching visuals and engaging videos. No wonder it’s the best place to let your creativity flow. First, optimize your account with an attractive bio. Think of it as a glimpse into your brand’s presence. And don’t forget first impressions matter most. Entertain them with behind-the-scenes stories, showcases of your products and services, or videos to share on their story.

Once you catch their attention, create a content calendar to make sure they never lose interest. SproutSocial recommends promoting your Instagram on your other social media platforms, to reach a wider audience. Moreover, find hashtags that convert. What’s an Insta caption without a hashtag, after all?

And don’t forget to check out our 2023’s State of Content Marketing Report for tips on how to improve your content strategy. 

LinkedIn is the best tool for lead generation, that’s for sure. But you’d be surprised by how many things you can achieve with your account. To make sure it’s visible, you can start by optimizing your page. This way it will appear first on search results pages and attract outside traffic.

LinkedIn also suggests following 4 important criteria. Stay on brand. You want your audience to know it’s your brand from a simple glimpse of your post. Be consistent. This means making content updates regularly. Make your content visually attractive. Experiment with photos and videos that are sure to retain. Moreover, be relevant.

Thought leadership can inspire the course of your brand. After following these steps, don’t forget to make connections. You can achieve that with a well-planned Account-Based Marketing strategy. Check out our blog for the components of a future-proofed strategy: https://d-mbc.com/components-direct-mail-marketing-strategy/. 

If you want to better connect with your target audience, you can totally count on a company blog. You can use your blog to share industry news, company updates, thought(thot)-leadership articles, and helpful tips and advice.

Blog articles are a creative way to showcase your expertise and become an authority in your industry. By providing valuable and relevant content, you build trust and credibility with your readers. This will lead to more conversions and sales. You can also do that by adding backlinks to your texts. This means citing relevant sources to back up your insights.

You can also SEO-optimize the content on your website to boost your SERP results and gain more traffic. Regardless of your choices, you need a solid content strategy to ensure results.

Blog articles are one of the best ways to achieve online brand visibility. Through blog content you can achieve a variety of goals. You can gain more traffic for your website, turn it into leads and establish yourself as an authority in your field.

A good place to start is by writing about the company culture. What makes your company unique? What are the core values that guide your team? You can also write about recent projects or success stories. These behind-the-scenes looks will help you gain your audience’s trust.

If you’re looking to attract new customers, you’ll want to focus on relevant topics for your product or service. You can explore trends, debate ideas, and share tips that work well for you. Once you’ve made your content plan, check out our blog for Tips on how to write catchy blog articles.

Google loves regular updates. And, most importantly, it loves high-quality, lengthy content. You should aim to post at least once a week and each post should be around 1,000 words. Don’t worry. You can break it down into manageable chunks (ciancks) by writing a few hundred words a day.

You can also include headings, links, and images for more support. Quality is more important than quantity when it comes to blog posts. Good quality texts are readable, well structured, and contain original content, as Yoast states.

Even though you want to boost your SERP results, don’t forget you write for humans, not machines. Make sure that each post is well-researched and provides valuable information for your readers. 

Don’t know where to start? Book a call with us for SEO-optimized content ideas. 

SEO-optimized texts have the power to bring more organic traffic to your website. That means more potential customers or clients reading your content. Plus, it’s just good practice to make sure your website is as visible as possible. Keywords are a great method to target your audience. By using them, your text becomes the first answer to your reader’s searched question.

Additionally, headings act as a snippet of their potential reading. They can make your content more attractive to your audience. Longer, in-depth blog posts are the winning ones when it comes to online visibility. Add images to support their length and make them more enjoyable. External, relevant sources are a great method to showcase your authority and prove you’ve done your research. Plus, backlinks can become extra reading for your visitors. 

SEO is just one piece of the puzzle when it comes to a company’s marketing strategy. But it’s an important one. After all, if your potential customers can’t find you online, they’re likely to choose your competitors.

An effective SEO strategy can help you boost your visibility in search engine results pages. This will ultimately lead to more brand awareness, website traffic, and conversions. And think of what more can SEO do.

A great example is what we did for one of our clients in the Waste Management Industry. We integrated SEO into every aspect of our online marketing efforts. Not only we optimized their website but boosted results through editorial planning and Ads.

Now they are an authority in their field and their audience’s first choice. That’s the power of remarkable strategies. Check out our portfolio for more future-proofed, outside-the-box ideas.