Does your Facebook content not receive the same buzz lately? Do you notice people no longer click on your posts, you don’t get as many likes as you do on the other platforms, and your audience is slowly thinning? If so, we have a solution to this problem.
Facebook might have lost its prowess in the last few years but it remains a powerful marketing tool. Yet, if you want your posts out of the endless-scrolling purgatory, read on and let our Facebook engagement post ideas inspire you.
Stay ahead of the algorithm
Just like any other social media app, you have to use Facebook effectively to make a hit with your content. The Facebook algorithm evaluates every post, ad, Story, and Reel. It scores content and then arranges it in descending, non-chronological order of interest for each individual user, according to Hubspot.
Moreover, while the feed is personalized according to each user, Facebook elevates a specific type of content that mostly aligns with its business interests. Nevertheless, the visibility of your Facebook content ultimately comes down to generating a lot of comments and replies, hence becoming viral.
Facebook engagement post ideas for all
We cannot change the algorithm altogether, but we can certainly help you collaborate with it so that your Facebook posts rank the highest in your audience feed. Implement these Facebook engagement post ideas and see the viral results for yourself:
Mind your posting. Try to limit your post number to a maximum of five per week. As a result of an experiment, Hubspot found that posting more than that can significantly decrease ROI. Time is also of the essence. Monitor when your audience is online the most.
Killer headlines. These are the very first words that your audience gets to see. Keep them short, simple, and enticing for guaranteed engagement.
High-quality visuals. Our eyes represent the main medium to process information. Make your posts stand out and highlight your brand as you introduce your followers to first-rate product photos and videos.
If you want to know more about how the human mind assimilates information so you can produce content that sticks, discover our article here.
The art of Facebook clips cannot be emphasized enough. Forbes urges businesses to prioritize videos over images for a surge in the engagement rate. In a similar vein, The Content Marketing Institute advises you to step up your game with live Facebook videos. In fact, live video content generates 73% better engagement than recorded videos. Show some behind-the-scenes, give your audience live industry tips, and answer their questions in real-time.
Effective CTA. According to Forbes, you have to be as clear as possible in your call to action. This way, you’ll direct potential customers in your preferred direction. Don’t let your CTA muddle with the rest of your content, or else you’ll miss out on tons of engagement opportunities.
Spice it up. We already mentioned the importance of visual support, but make sure to diversify your content with polls and infographics. If it fits your brand, take it up a notch with humorous content, as indicated by Neil Patel. Make sure to include memes and GIFs to entertain your audience and give them another reason to stay engaged with your posts.
Trending and relevant topics. Analyze what’s trending on all social media platforms. This way, you can secure a higher position in your audience’s feed. And don’t forget about their interests, behaviors, and pain points.
More on that and how you can improve your content marketing strategy altogether here.
Ask questions. Your customers’ input will help you make better business decisions and, in return, your audience will feel genuinely heard and seen. Talk about tremendous engagement!
Targeted ads. Make your posts accessible to those who are most likely to resonate with your posts.
Our list of Facebook engagement post ideas could go on forever. Still, the main takeaway of creating effective content stands in the combination of enticing and relevant information with top-notch visuals. Once you manage that, your brand will surely get noticed on the powerful platform that Facebook is.
Book a call with us, and we will help you generate successful content for any social media platform.