Facebook engagement post ideas: The high conversion rate go-to/secret

The Anatomy of a Facebook Post

Does your Facebook content not receive the same buzz lately? Do you notice people no longer click on your posts, you don’t get as many likes as you do on the other platforms, and your audience is slowly thinning? If so, we have a solution to this problem.  Facebook might have lost its prowess in […]

Your how-to guide to posting teaser photos on Instagram

Your how to guide to posting teaser photos on Instagram

If you are up to speed on our content marketing ideas, you already know that high-quality visuals and engaging Instagram posts get your audience’s heart racing. But hear us out – we have more insider tips to take your business to new heights. It’s time to post teaser photos on Instagram to fire up your […]

3 things you should know about live video

3 things you should know about live video

With the development of social networks, businesses have adopted new ways to promote themselves online. The power that social media has in content marketing is given by the new interesting tools. Today, social media has expanded the reach of live streaming, making live broadcasts a key component of social media marketing. According to Livestream, by […]

10 data-driven content marketing ideas that boost your sales

10 data-driven content marketing ideas that boost your sales

Nowadays, businesses evolve at an exponential rate and there is a competition like never before at the hands of technology. There is already a flood of good content out there and you only have so little time to grab a potential customer’s attention. Are you ready to make a hit with your content and see […]

7 Tips For Creating The Perfect LinkedIn Post

7 tips for creating the perfect linkedin post

LinkedIn is one of the most powerful social media platforms for professional networking and personal branding. With over 700 million users worldwide, LinkedIn offers a wealth of opportunities to connect with potential customers, clients, partners, and collaborators. But how can you make the most of its resources and grow your brand efficiently? Find out in […]

D|MBC from dusk till dawn. Always running on creativity

Let’s make an imagination exercise, shall we? Envision what a normal work day at D-MBC looks like. Could you picture it? Neither could we. In fact, all we could think about is that no day is like the other, but we’ll try to paint the most accurate picture just for you. Let’s take a behind-the-scenes […]

The power of raving fans done: how to develop an online community

The power of raving fans done

When it comes to the success of any business, there is one thing that stands out above the rest: a loyal customer base. This is where having raving fans can come in handy. Raving fans are customers who love your product or service and will go out of their way to tell others about it. […]

How writing for social media will change in 2023

How writing for social media will change in 2023

Technological advancements and changes in user behavior make it hard to predict what 2023 has in store when it comes to writing for social media. No wonder 80% of marketers say their industry changed more in the past three years than in the last 50, as HubSpot states. However, there are a few trends that […]

Sentiment Analysis: The secret sauce of your content strategy in 2023

The secret sauce of your content marketing strategy in 2023

Are you looking for a way to give your content marketing an edge? Sentiment analysis is an innovative technique that allows you to measure the emotions expressed in text. Read on to find out how you can use sentiment analysis in your content marketing campaigns and get the most out of it.  Sentiment analysis at […]

The state of content marketing 2023

The state of content marketing in 2023

With the constant evolution of technology, content marketing is also changing and adapting to new trends. In this blog article, we are taking a look into the future of content marketing in 2023. What will be the biggest challenges? What strategies should marketers use? Find out more about the state of content marketing in 2023 […]

20 Content marketing dos to increase engagement in 2023

20 Content Marketing Dos to increase engagement in 2023

In the always-evolving world of content marketing, it can be hard to keep up with the ever-changing trends. Did you know that 76% of people get frustrated when they don’t feel a personalized experience with a specific brand, according to a recent McKinsey report?  If you want to continue to grow your business and get […]

Top content marketing lessons we have learned in 2022


As we move into 2022, we have learned a few content marketing lessons from the past year that will help shape our strategies. From the importance of SEO to the power of video, read on for a few key takeaways. Content marketing generates three times more customers than traditional advertising methods, and the costs are […]

Lead generation made easy: how to use LinkedIn for business marketing?

how to use LinkedIn for business marketing?

Marketers are constantly looking for ways to enhance their communication. And one of the most effective ways to accomplish your business objectives is to leverage your brand’s presence on LinkedIn. Discover how to use LinkedIn for business marketing and turn its perks into long-term benefits.  What is LinkedIn marketing?  LinkedIn is one of the most […]

Corporate Power: How Companies Choose to Communicate in the Social Network

Recent years have witnessed brands’ online presence growing and, implicitly, the drive of Corporate Communication. Supposedly, it should become the main force behind brand-to-audience relationships. But as it happens with even the simplest forms of communication, when noise intervenes, the message is disrupted. You may blame external factors, as social media could not be more […]

Components of a direct mail marketing strategy

Strategies are a method of assuring the alignment between your marketing objectives and actions. Good strategies are a way of future-proofing your campaign. Attentively choosing the type of direct marketing is not the only success generator when planning your next campaign. You have to design the best direct mail marketing strategy, and doing so requires […]

How Personal Values Influence Decision Makers’ Involvement in Communications Campaigns

csr exploratory study case

Every action has an impact, such as every company has the power to consciously evaluate and adjust its impact. That is what your audience expects and why Communications Campaigns, including CSR campaigns, hold so much value. And while business purpose is undoubtedly an important decision-making factor, is it the only one that matters? When creating […]

Understanding direct marketing: types and benefits

direct marketing understanding

Every marketer’s dream is to develop loyal brand-to-audience relationships. But what can we do when we reach our ideal target? Direct marketing might seem like a commercially-driven method at first sight, but can be, in fact, a reliable source of valuable content and trustful communication. But to choose direct marketing for your next strategic campaign, […]

Gerovital Magazine: how branded magazines can enhance brand to customer communication

There is no doubt that the way a brand communicates with its customers affects their buying decisions and loyalty. Brands no longer just have to sell their products, as their messages’ direction must shift from a commercial perspective to a storytelling one in order to reach consumers’ expectations. In an effort to offer valuable, original […]

iCONic Talks: how to generate leads through a branded podcast

iCONic Talks: how to generate leads through a branded podcast

When creating a content marketing strategy, brands must pay the utmost attention to the message they intend to deliver. A brand that plans on successfully communicating and building loyalty among its audience has to ensure that the content is valuable and purposeful. Moreover, the format that the brand chooses for content delivery must serve both […]

Sentiment Analysis Online Talk with Sanjay D’Humières

sentiment analysis sanjay d humieres

Businesses feel the need to reconnect with their customers through long-lasting and impactful relationships. The good news is that we can do that with sentiment analysis. Sanjay D’Humières, CEO of RTCX, gave us more details about his work. Sentiment analysis is a process whereby we analyze how people feel about the theme or the brand […]

3 Tips for a Successful Content Marketing Strategy

3 Tips for a Successful Content Marketing Strategy

In the words of the great Seth Godin, Content Marketing is the only marketing left. Why? Brand storytelling has become a must, according to Forbes. Markets are oversaturated and all the survival guides point to one thing: creating value through brand storytelling. Content Marketing adds purpose to your company, creates relationships with your stakeholders, and […]

Content Marketing Guide. Everything you need to know

Content Marketing Guide everything you need to know

If you are a person fascinated by the field of marketing and you want to find out more about what content marketing entails, we have prepared a small guide with useful things that you can read below. This article contains all you need to know about content marketing and digital marketing in general. From common […]

Common Mistakes in Content Marketing. 5 Things You Should Avoid

Common Content Marketing Mistakes

Most consumers want to have access to content about their favorite brands. According to a report by Meaningful Brands in 2019, 9 out of 10 consumers constantly want content from the brands they appreciate. Thus, we realize how vital this segment is for each brand. Although it seems easy to create such a plan, there […]

How to Improve Your Content Marketing Strategy

How to Improve Your Content Marketing Strategy

After showing you what a content marketing strategy is, but also what benefits it brings to your business, we feel compelled to tell you how you can adapt your strategy to new trends and improve your content marketing campaign. You may already know that a good content marketing strategy can help your business grow. It […]

Things You Should Know When Starting a Content Marketing Strategy

how to start content marketing strategy

In the last article, we have shown you the benefits of including content marketing in your marketing strategy. The numbers show us content marketing represents an inbound marketing strategy that can constantly generate notable results. To get the results you want, you need to build your content strategy carefully. Check below the first things you […]

How to measure content marketing performance. Top Key Performance Indicators

How to measure content marketing performance

If you haven’t focused on content marketing so far, you’re probably wondering how effective such a tactic could be for your business. What KPIs to follow in a content marketing strategy, what costs they generate, and when to expect results, in the article below. Through a consistent content strategy, pull marketing wins over push marketing. […]

How to Differentiate Your Content Marketing in the Post-COVID era

How to Differentiate Your Content Marketing in the Post-COVID era

During these times it’s perfectly normal to ask yourself, as a marketer, how you should adapt your content so that it would make a difference and stand out in the crowd. In the following article, we will try to disseminate some of the most important aspects to keep in mind when preparing your content strategy […]