How to measure content marketing performance. Top Key Performance Indicators
If you haven’t focused on content marketing so far, you’re probably wondering how effective such a tactic could be for your business. What KPIs to follow in a content marketing strategy, what costs they generate, and when to expect results, in the article below. Through a consistent content strategy, pull marketing wins over push marketing. […]
How to Differentiate Your Content Marketing in the Post-COVID era
During these times it’s perfectly normal to ask yourself, as a marketer, how you should adapt your content so that it would make a difference and stand out in the crowd. In the following article, we will try to disseminate some of the most important aspects to keep in mind when preparing your content strategy […]
10 Benefits of Content Marketing for Your Business
According to eMarketing Institute, content marketing represents a long-term approach through you follow to satisfy your audience’s needs through relevant, unique and, consistent content. The satisfaction of these needs will be concretized after all in the acquisitions that your clients will make. We’ll detail these benefits of content marketing in the article below. An essential […]
Influencer Marketing Trends for 2020 or how to make sure you really matter in 2020
The idea of influencer marketing becomes the background for a modern-day content driven marketing campaign, in which old and new marketing tools are combined. To be really remarkable in 2020 is something to see. In a period of time when almost everyone lacks motivation, drive to work or even to get out of bed, to […]
How to Write Catchy Blog Articles
One of the most challenging things for a content marketer is finding out how to write catchy blog articles. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. So how do you make sure that your content marketing efforts aren’t going to waste? Here […]
Marketing crisis or how we communicate in a crisis situation
The period we are in, beyond the pandemic that prompts us to stay home and rethink our actions and activities, changes almost all the data of the problem when it comes to how we communicate in this context. Here comes the marketing crisis strategy and communication.
Empathetic content marketing or how to address sensitive times thoughtfully
Successful content marketing is about creating a connection between your audience and your brand. In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in […]
How to deal with the COVID crisis as a Marketing Manager
Corporate communication is taking the lead, but maintaining a dialogue with consumers should also be a priority. How do you manage it all as a marketing manager? In China, which has reported more than 80,000 cases than any other country, the coronavirus has created an unstable terrain for local and foreign brands operating in the […]
7 #marcom actions brands worldwide are adopting during the present #shift in consumer behavior
Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. These are the most common 7 behaviors brands adopted in the early days… We rapidly transitioned from […]
3 takeaways for copywriters when visiting Prado museum in Madrid
National Museum of Prado is not only one of the biggest art galleries in the world but a great source of inspiration and thinking reshaping of a content creator. I’ve taken three things that I would like to share with you because our work has so much in common with Rubens’s, Tiziano’s, el Greco’s and […]
Instagram trends 2019: Engagement moves from likes to stickers
Wondering what will be the big Instagram marketing trends for 2019? All Instagram companies have one thing in common: the desire to increase Instagram engagement. Let’s see what’s new in Insta Stories and how to take advantage of it according to later.com… Priority of personal content The combination of Instagram users who follow more accounts, […]
WGSN, 2021 trends: Brands that display authenticity and humility will resonate
As we approach 2021, we know that the path to purchase is continually shifting and becoming hyper-fragmented. Even the direct-to-consumer markets, which have seen phenomenal annual growth, are seeking opportunities to future-proof themselves against shifting consumer priorities. More so than ever, that’s the shift that matters – it’s no longer a path to purchase, it’s […]
Social Media Conferences We Recommend [2018-2019]
![Social Media Conferences We Recommend [2018-2019]](https://d-mbc.com/wp-content/uploads/2022/10/social-media-conferences-1024x576.png)
Events are a great opportunity to learn and to meet new people in the same area of activity. And when speaking about social media there’s a lot of speaking about. Isn’t it? That’s why we have selected a few of the most interesting social media conferences in Europe for the end of 2018 and the […]
How to master media relations
The secret? The relationship you develop with the reporter. Let’s see how you can do it.
D-COMMUNICATIONS in Le Temps, Switzerland
Starting from 2nd of July, our colleague Diana, owns a blog inside the Swiss newspaper: Le Temps. She was chosen to write there after submitting an application, 6 months ago. The main topic of the blog covers the corporate communications trends in the new media environment.
Storytelling or Storymaking
In marketing, we often talk about storytelling but there are few companies that can master this technique to perfection. In addition there is a big difference between making stories instead of telling stories. Let’s see what’s the difference.
Train your brain to be creative. Content Ideas for marketers
For many years, I worked with a talented content marketer who often insisted that she was not a “creative person”. Although there was a lot of evidence she refused to believe her brain was able to generate great innovative ideas or turn them into a revolutionary narrative. Rather than arguing with her, I thought to […]